Building Hyper-Awareness: How to Amplify Weak External Signals for Improved Strategic Agility

Raj Krishnan Shankar, Denis Bettenmann, Ferran Giones

Producció científica: Article en revista indexadaArticleAvaluat per experts

4 Cites (Scopus)

Resum

Early detection of weak external signals is increasingly critical for strategic agility. While many organizations scan for weak signals, most dismiss them as anomalies, principally due to poor amplification strategies. Several challenges hinder the necessary amplification and sensemaking of weak signals for organizational awareness. This article analyzes 139 proof-of-concept projects with startups and 15 interviews with executives involved in the projects at a leading German mobility corporation, and it reveals four actions to amplify weak external signals, thereby enhancing organizational hyper-awareness. It illustrates the actions with examples and presents the implications for both weak signals and strategic agility management.

Idioma originalAnglès
Pàgines (de-a)43-62
Nombre de pàgines20
RevistaCalifornia Management Review
Volum65
Número4
DOIs
Estat de la publicacióPublicada - d’ag. 2023
Publicat externament

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