Brands that do good

Oriol Iglesias Bedós, Ming Lim, Stuart Roper

Producció científica: Article en revista indexadaArticleAvaluat per experts

Resum

Corporate brands today have an extraordinarily significant impact on how consumers, countries, citizens, and companies are meeting the world's biggest challenges. The social compact between firms and consumers as the world tackles sustainability challenges across the board is increasingly studied by marketing researchers, greatly enriching as well as challenging the fields of corporate branding, corporate reputation and identity management.
Idioma originalAnglès
Pàgines (de-a)1-2
RevistaJournal of Brand Management
Volum25
DOIs
Estat de la publicacióPublicada - 1 de febr. 2018

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