TY - JOUR
T1 - 'Brands that do Good' (11th global brand conference), University of Bradford School of Management
AU - Roper, Stuart
AU - Lim, Ming
AU - Iglesias, O.
PY - 2018/1/1
Y1 - 2018/1/1
N2 - Corporate brands today have an extraordinarily significant impact on how consumers, countries, citizens, and companies are meeting the world's biggest challenges. The social compact between firms and consumers as the world tackles sustainability challenges across the board is increasingly studied by marketing researchers, greatly enriching as well as challenging the fields of corporate branding, corporate reputation and identity management.
AB - Corporate brands today have an extraordinarily significant impact on how consumers, countries, citizens, and companies are meeting the world's biggest challenges. The social compact between firms and consumers as the world tackles sustainability challenges across the board is increasingly studied by marketing researchers, greatly enriching as well as challenging the fields of corporate branding, corporate reputation and identity management.
UR - http://www.scopus.com/inward/record.url?scp=85040771440&partnerID=8YFLogxK
U2 - 10.1057/s41262-017-0068-y
DO - 10.1057/s41262-017-0068-y
M3 - Editorial
AN - SCOPUS:85040771440
SN - 1350-231X
VL - 25
SP - 1
EP - 2
JO - Journal of Brand Management
JF - Journal of Brand Management
IS - 1
ER -