Branding Asian cities: Strategies and practice: Asian city branding: Strategy and practice 2010

Tugba Kalafatoglu

Producció científica: Capítol de llibreCapítol

Resum

In addition to Seoul, the book introduces eight other Asian cities - Tokyo, Japan, and Nagoya, Singapore, Pusan, South Korea, Istanbul, Turkey, and China's Shanghai, Hong Kong, Shenzhen, in urban brand building, are excellent also different, reflecting each city must be based on its own history, culture, resources and vision to build the city brand philosophy.
Idioma originalAnglès
Títol de la publicacióAsian city branding: Strategy and practice 2010
Pàgines150-185
Estat de la publicacióPublicada - 1 de març 2012

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