Resum
In addition to Seoul, the book introduces eight other Asian cities - Tokyo, Japan, and Nagoya, Singapore, Pusan, South Korea, Istanbul, Turkey, and China's Shanghai, Hong Kong, Shenzhen, in urban brand building, are excellent also different, reflecting each city must be based on its own history, culture, resources and vision to build the city brand philosophy.
Idioma original | Anglès |
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Títol de la publicació | Asian city branding: Strategy and practice 2010 |
Pàgines | 150-185 |
Estat de la publicació | Publicada - 1 de març 2012 |