Brand, identity and corporate reputation

Ming Lim; Joana Cesar Machado; Oriol Iglesias

doi:10.1108/MIP-01-2015-0006

Brand, identity and corporate reputation

Ming Lim, Joana Cesar Machado, Oriol Iglesias

Producció científica: Article en revista indexada › Editorial

1 Citació (Web of Science)

Idioma original	Anglès
Pàgines (de-a)	122-+
Nombre de pàgines	2
Revista	Marketing Intelligence and Planning
Volum	33
Número	2
DOIs	https://doi.org/10.1108/MIP-01-2015-0006
Estat de la publicació	Publicada - 2015

Accés al document

10.1108/MIP-01-2015-0006

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language = "English",

volume = "33",

pages = "122--+",

journal = "Marketing Intelligence and Planning",

issn = "0263-4503",

publisher = "Emerald Group Publishing Ltd.",

number = "2",

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AU - Iglesias, Oriol

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