Brand authenticity: Towards a deeper understanding of its conceptualisation and measurement

Manfred Bruhn, V.B. Schoenmueller, Daniela Schaefer, Daniel Heinrich

Producció científica: Article en revista indexada › Article › Avaluat per experts

Idioma original	Anglès
Pàgines (de-a)	567-576
Revista	Advances in Consumer Research
Volum	40
Estat de la publicació	Publicada - 2012

Com citar-ho

@article{5cdb6eef15e24598aa12e2feab434dc4,

title = "Brand authenticity: Towards a deeper understanding of its conceptualisation and measurement",

author = "Manfred Bruhn and V.B. Schoenmueller and Daniela Schaefer and Daniel Heinrich",

year = "2012",

language = "English",

volume = "40",

pages = "567--576",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Association for Consumer Research",

}