Brand and corporate branding: theory and emerging context

Temi Abimbola; Myfanwy Trueman; Oriol Iglesias

Brand and corporate branding: theory and emerging context

Temi Abimbola
, Myfanwy Trueman
, Oriol Iglesias

Departament de Màrqueting

Producció científica: Article en revista indexada › Editorial

Idioma original	Anglès
Pàgines (de-a)	881-884
Nombre de pàgines	4
Revista	European Journal of Marketing
Volum	46
Número	7-8
Estat de la publicació	Publicada - 2012

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