Banking on innovation through data

The last few decades have seen the financial industry slowly incorporate internet-based technologies to open up new distribution and operational channels. The transactional data banks are collecting from millions of customers and the new data revolution are the necessary ingredients to disrupt the products and services banks are currently offering. Banks are actually very well positioned to do precisely this; they can develop technologies that offer financial solutions instead of a catalogue of products by learning from the data they have been collecting for decades. The FinTech application development community is endlessly creative and agile. Data APIs have the potential to enable tech companies, banks, and their customers to benefit from an increasingly valuable ecosystem of innovative solutions. This new approach not only has great potential to generate new revenue streams, but more importantly enables banks to actually lead the imminent disruption of their industry.