Bank Image and Consumer Loyalty: An Integrative Framework

Rafael Bravo, Jorge Matute Vallejo, José M. Pina

Producció científica: Article en revista no indexada › Article

Com citar-ho

@misc{1c9b0698c24f424caf7332dee63c3c60,

title = "Bank Image and Consumer Loyalty: An Integrative Framework",

author = "Rafael Bravo and {Matute Vallejo}, Jorge and Pina, {Jos{\'e} M.}",

year = "2012",

month = jan,

day = "1",

language = "English",

volume = "1",

pages = "65--76",

journal = "Journal of Marketing Trends",

issn = "1961-7798",

publisher = "Marketing Trends Association",

}