Assessing the influence of information sharing and information quality on customer integration

Information sharing has been treated as one component of the overall supply chain integration strategy, with most of the research overlooking its individual impact. Furthermore, studies investigating the value of information sharing practices have produced mixed results, which may be associated to contingency factors. Finally, few papers have analysed these information mechanisms from the supplier's view. This paper contributes to the supply chain management literature by testing the individual impact of information sharing practices on customer integration using the supplier's perspective, and by developing the contingency view in the area. The relationships between the constructs are analysed through regression analysis.