Antecedents of airline passenger loyalty: Low-cost versus traditional airlines

Santiago Forgas, Miguel A. Moliner, Javier Sánchez, Ramon Palau

Producció científica: Article en revista indexadaArticleAvaluat per experts

141 Cites (Scopus)

Resum

This study identifies the antecedents of airline user loyalty. A survey is administered to users of three airlines operating Barcelona-London flights. The results show that the principal antecedent of conative loyalty is affective loyalty. The main antecedents of affective loyalty are satisfaction and trust, the latter being revealed as a key variable for guaranteeing the success of relationships between the airline and its users, and also for understanding long term purchasing behavior.

Idioma originalAnglès
Pàgines (de-a)229-233
Nombre de pàgines5
RevistaJournal of Air Transport Management
Volum16
Número4
DOIs
Estat de la publicacióPublicada - de jul. 2010
Publicat externament

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