TY - JOUR
T1 - Another one bites the dust
T2 - 78th Annual Meeting of the Academy of Management, AOM 2018
AU - Mathias, Blake D.
AU - Huyghe, Annelore
N1 - Publisher Copyright:
© 2018 Academy of Management. All rights reserved.
PY - 2018
Y1 - 2018
N2 - An extensive body of research explores how new market categories emerge, however, much less is known about how market categories evolve over time. To advance our understanding of category dynamics, this inductive field study of the U.S. beer industry examines convergence between oppositional and incumbent market categories. Our findings reveal that incumbents' acquisitions of oppositional category members raised identity tensions, challenging the founding ideology and the distinctiveness of the oppositional market category. Our process model further proposes two theoretical mechanisms'a forced perspective and identity slippage'that lead two opposing categories toward convergence.
AB - An extensive body of research explores how new market categories emerge, however, much less is known about how market categories evolve over time. To advance our understanding of category dynamics, this inductive field study of the U.S. beer industry examines convergence between oppositional and incumbent market categories. Our findings reveal that incumbents' acquisitions of oppositional category members raised identity tensions, challenging the founding ideology and the distinctiveness of the oppositional market category. Our process model further proposes two theoretical mechanisms'a forced perspective and identity slippage'that lead two opposing categories toward convergence.
UR - http://www.scopus.com/inward/record.url?scp=85208211880&partnerID=8YFLogxK
U2 - 10.5465/AMBPP.2018.11
DO - 10.5465/AMBPP.2018.11
M3 - Conference article
AN - SCOPUS:85208211880
SN - 0065-0668
JO - Academy of Management Annual Meeting Proceedings
JF - Academy of Management Annual Meeting Proceedings
Y2 - 10 August 2018 through 14 August 2018
ER -