Analysis of social media platforms and their potential value for the tourism industry

Daniela Freund, Alfredo Ouro Villaravid, José Francisco Valls Giménez

Producció científica: Contribució a una conferènciaContribució

Resum

This paper investigates the use of social media platforms and their value for companies in the tourism industry. The analysis shows the value these platforms provide by focusing on communication facilities, brand exposure, traffic generation, web positioning, content, e-commerce functionalities, activities, and overall usability. This paper aims to answer the questions: how do social media networks add value to the tourism industry; and how can companies benefit from this knowledge?
Idioma originalAnglès
Estat de la publicacióPublicada - 31 de maig 2012
Publicat externament
Esdeveniment2nd AHTMM Conference 2012 -
Durada: 31 de maig 20123 de juny 2012

Conferència

Conferència2nd AHTMM Conference 2012
Període31/05/123/06/12

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