Analysis of social media platforms and their potential value for the tourism industry

Daniela Freund; Alfredo Ouro Villaravid; José Francisco Valls Giménez

Analysis of social media platforms and their potential value for the tourism industry

Daniela Freund, Alfredo Ouro Villaravid, José Francisco Valls Giménez

Producció científica: Contribució a una conferència › Contribució

Resum

This paper investigates the use of social media platforms and their value for companies in the tourism industry. The analysis shows the value these platforms provide by focusing on communication facilities, brand exposure, traffic generation, web positioning, content, e-commerce functionalities, activities, and overall usability. This paper aims to answer the questions: how do social media networks add value to the tourism industry; and how can companies benefit from this knowledge?

Idioma original	Anglès
Estat de la publicació	Publicada - 31 de maig 2012
Esdeveniment	2nd AHTMM Conference 2012 - Durada: 31 de maig 2012 → 3 de juny 2012

Conferència

Conferència	2nd AHTMM Conference 2012
Període	31/05/12 → 3/06/12

Com citar-ho

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title = "Analysis of social media platforms and their potential value for the tourism industry",

abstract = "This paper investigates the use of social media platforms and their value for companies in the tourism industry. The analysis shows the value these platforms provide by focusing on communication facilities, brand exposure, traffic generation, web positioning, content, e-commerce functionalities, activities, and overall usability. This paper aims to answer the questions: how do social media networks add value to the tourism industry; and how can companies benefit from this knowledge?",

author = "Daniela Freund and {Ouro Villaravid}, Alfredo and {Valls Gim{\'e}nez}, {Jos{\'e} Francisco}",

year = "2012",

month = may,

day = "31",

language = "English",

note = "2nd AHTMM Conference 2012 ; Conference date: 31-05-2012 Through 03-06-2012",

}

TY - CONF

T1 - Analysis of social media platforms and their potential value for the tourism industry

AU - Freund, Daniela

AU - Ouro Villaravid, Alfredo

AU - Valls Giménez, José Francisco

PY - 2012/5/31

Y1 - 2012/5/31

N2 - This paper investigates the use of social media platforms and their value for companies in the tourism industry. The analysis shows the value these platforms provide by focusing on communication facilities, brand exposure, traffic generation, web positioning, content, e-commerce functionalities, activities, and overall usability. This paper aims to answer the questions: how do social media networks add value to the tourism industry; and how can companies benefit from this knowledge?

AB - This paper investigates the use of social media platforms and their value for companies in the tourism industry. The analysis shows the value these platforms provide by focusing on communication facilities, brand exposure, traffic generation, web positioning, content, e-commerce functionalities, activities, and overall usability. This paper aims to answer the questions: how do social media networks add value to the tourism industry; and how can companies benefit from this knowledge?

M3 - Contribution

T2 - 2nd AHTMM Conference 2012

Y2 - 31 May 2012 through 3 June 2012

ER -

Analysis of social media platforms and their potential value for the tourism industry

Resum

Conferència

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