Altro y el programa TOTS

I. Moll de Alba Mendoza; J. Montaña Matosas

Altro y el programa TOTS

I. Moll de Alba Mendoza, J. Montaña Matosas

Esade

Producció científica: Estudi de cas

Resum

ALTRO és una empresa fonamentada l'any 1989 a Manresa i especialitzada en el disseny, la manufactura i la comercialització de banys i accessoris. En el moment de l'entrevista per a la realització del cas (2009) feia poc més d'un any que s'havia fusionat amb SUPERGRIF, una empresa d'aixetes, i el sector de la construcció estava immers en una gran crisi, amb disminucions en les vendes de més del 40 %. El cas explica els projectes que van portar a la fusió d'ambdues empreses i un projecte concret: el sistema TOTS, inspirat en els principis del 'disseny universal' o 'disseny per a tots'. El cas també serveix per a captar la importància de la cultura corporativa en les estratègies de disseny.

Idioma original	Anglès
Estat de la publicació	Publicada - 1 de set. 2009

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title = "Altro y el programa TOTS",

abstract = "ALTRO is a company founded in Manresa in 1989, specialising in bathroom furniture and complements. When the interview for this case study took place (2009), it had merged with SUPERGRIF, a tap manufacturer, less than a year before, and the building sector was immersed in a huge crisis, with a sales decrease of over 40 %. This case describes the projects that led to the merger of both companies, and one case in particular: the TOTS system, inspired by the principles of 'universal design' or 'design for all'. This case can also be used to capture the importance of corporate culture in design strategies.",

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N2 - ALTRO is a company founded in Manresa in 1989, specialising in bathroom furniture and complements. When the interview for this case study took place (2009), it had merged with SUPERGRIF, a tap manufacturer, less than a year before, and the building sector was immersed in a huge crisis, with a sales decrease of over 40 %. This case describes the projects that led to the merger of both companies, and one case in particular: the TOTS system, inspired by the principles of 'universal design' or 'design for all'. This case can also be used to capture the importance of corporate culture in design strategies.

AB - ALTRO is a company founded in Manresa in 1989, specialising in bathroom furniture and complements. When the interview for this case study took place (2009), it had merged with SUPERGRIF, a tap manufacturer, less than a year before, and the building sector was immersed in a huge crisis, with a sales decrease of over 40 %. This case describes the projects that led to the merger of both companies, and one case in particular: the TOTS system, inspired by the principles of 'universal design' or 'design for all'. This case can also be used to capture the importance of corporate culture in design strategies.

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Altro y el programa TOTS

Resum

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