Albanian Army

G. Costa Guix; Anthony de Ritis

Albanian Army

Esade

Producció científica: Estudi de cas

Resum

Spotify is defined as a new way of listening to music, a music streaming service; as explained by founder Daniel Ek in a world in which Google provides the search, Facebook the identity and Amazon the retail, he wants Spotify to be the soundtrack. The case analyses the players attitude in the value chain: artists, record industry, distributors and end consumers. Analyzed from the marketing channels perspective, you have to keep in mind two different point of views: music itself is going to become like running water or electricity (David Bowie, 2002); this Spotify case is a little bit like the Albanian Army going to take over the world (Time Warner CEO, 2010).

Idioma original	Anglès
Estat de la publicació	Publicada - 1 de set. 2012

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title = "Albanian Army",

abstract = "Spotify is defined as a new way of listening to music, a music streaming service; as explained by founder Daniel Ek in a world in which Google provides the search, Facebook the identity and Amazon the retail, he wants Spotify to be the soundtrack. The case analyses the players attitude in the value chain: artists, record industry, distributors and end consumers. Analyzed from the marketing channels perspective, you have to keep in mind two different point of views: music itself is going to become like running water or electricity (David Bowie, 2002); this Spotify case is a little bit like the Albanian Army going to take over the world (Time Warner CEO, 2010).",

author = "{Costa Guix}, G. and {de Ritis}, Anthony",

year = "2012",

month = sep,

day = "1",

language = "English",

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TY - GEN

T1 - Albanian Army

AU - Costa Guix, G.

AU - de Ritis, Anthony

PY - 2012/9/1

Y1 - 2012/9/1

N2 - Spotify is defined as a new way of listening to music, a music streaming service; as explained by founder Daniel Ek in a world in which Google provides the search, Facebook the identity and Amazon the retail, he wants Spotify to be the soundtrack. The case analyses the players attitude in the value chain: artists, record industry, distributors and end consumers. Analyzed from the marketing channels perspective, you have to keep in mind two different point of views: music itself is going to become like running water or electricity (David Bowie, 2002); this Spotify case is a little bit like the Albanian Army going to take over the world (Time Warner CEO, 2010).

AB - Spotify is defined as a new way of listening to music, a music streaming service; as explained by founder Daniel Ek in a world in which Google provides the search, Facebook the identity and Amazon the retail, he wants Spotify to be the soundtrack. The case analyses the players attitude in the value chain: artists, record industry, distributors and end consumers. Analyzed from the marketing channels perspective, you have to keep in mind two different point of views: music itself is going to become like running water or electricity (David Bowie, 2002); this Spotify case is a little bit like the Albanian Army going to take over the world (Time Warner CEO, 2010).

M3 - Case study

ER -

Albanian Army

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