Ads that don’t overstep: How to make sure you don’t take personalization too far

Producció científica: Article en revista indexada › Article › Avaluat per experts

9 Cites (Scopus)

Altres arxius i enllaços

@article{612a454ac3fc46a487cc505a7acb27b8,

title = "Ads that don{\textquoteright}t overstep: How to make sure you don{\textquoteright}t take personalization too far",

author = "John, \{Leslie K.\} and Tami Kim and K. Barasz",

year = "2017",

language = "English",

volume = "95",

pages = "62--69",

journal = "Harvard Business Review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

number = "4",

}

TY - JOUR

T1 - Ads that don’t overstep

T2 - How to make sure you don’t take personalization too far

AU - John, Leslie K.

AU - Kim, Tami

AU - Barasz, K.

PY - 2017

Y1 - 2017

UR - https://www.scopus.com/pages/publications/85050881385

M3 - Article

AN - SCOPUS:85050881385

SN - 0017-8012

VL - 95

SP - 62

EP - 69

JO - Harvard Business Review

JF - Harvard Business Review

IS - 4

ER -