Acing Value-Based Sales

Marco Bertini, Oded Koenigsberg, Todd Snelgrove

Producció científica: Article en revista indexada › Article › Avaluat per experts

Resum

To get the best returns on innovative products, collaborate with customers to define and share the commercial opportunity.

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title = "Acing Value-Based Sales",

abstract = "To get the best returns on innovative products, collaborate with customers to define and share the commercial opportunity.",

author = "Marco Bertini and Oded Koenigsberg and Todd Snelgrove",

year = "2024",

month = jun,

language = "English",

volume = "65",

pages = "52--57",

journal = "MIT Sloan Management Review",

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AU - Bertini, Marco

AU - Koenigsberg, Oded

AU - Snelgrove, Todd

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N2 - To get the best returns on innovative products, collaborate with customers to define and share the commercial opportunity.

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