Acing Value-Based Sales

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1 Citació (Scopus)

Resum

To get the best returns on innovative products, collaborate with customers to define and share the commercial opportunity.

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title = "Acing Value-Based Sales",

abstract = "To get the best returns on innovative products, collaborate with customers to define and share the commercial opportunity.",

author = "Marco Bertini and Oded Koenigsberg and Todd Snelgrove",

year = "2024",

month = jun,

language = "English",

volume = "65",

pages = "52--57",

journal = "MIT Sloan Management Review",

issn = "1532-9194",

publisher = "Massachusetts Institute of Technology",

number = "4",

}

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T1 - Acing Value-Based Sales

AU - Bertini, Marco

AU - Koenigsberg, Oded

AU - Snelgrove, Todd

PY - 2024/6

Y1 - 2024/6

N2 - To get the best returns on innovative products, collaborate with customers to define and share the commercial opportunity.

AB - To get the best returns on innovative products, collaborate with customers to define and share the commercial opportunity.

UR - https://www.scopus.com/pages/publications/105012132405

M3 - Article

AN - SCOPUS:105012132405

SN - 1532-9194

VL - 65

SP - 52

EP - 57

JO - MIT Sloan Management Review

JF - MIT Sloan Management Review

IS - 4

ER -