Acing Value-Based Sales

M. Bertini, Oded Koenigsberg, Todd Snelgrove

Producció científica: Article en revista indexada › Article

Resum

To get the best returns on innovative products, collaborate with customers to define and share the commercial opportunity.

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title = "Acing Value-Based Sales",

abstract = "To get the best returns on innovative products, collaborate with customers to define and share the commercial opportunity.",

author = "M. Bertini and Oded Koenigsberg and Todd Snelgrove",

year = "2024",

month = jun,

day = "11",

language = "English",

volume = "65",

pages = "52--57",

journal = "MIT Sloan Management Review",

issn = "1532-9194",

publisher = "Massachusetts Institute of Technology",

number = "4",

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T1 - Acing Value-Based Sales

AU - Bertini, M.

AU - Koenigsberg, Oded

AU - Snelgrove, Todd

PY - 2024/6/11

Y1 - 2024/6/11

N2 - To get the best returns on innovative products, collaborate with customers to define and share the commercial opportunity.

AB - To get the best returns on innovative products, collaborate with customers to define and share the commercial opportunity.

M3 - Article

SN - 1532-9194

VL - 65

SP - 52

EP - 57

JO - MIT Sloan Management Review

JF - MIT Sloan Management Review

IS - 4

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