Achieve Entrepreneurial Growth Through Swiftness and Experimentation

This chapter prescribes swiftness and experimentation as the best way to adapt to unknown or shifting market demands. It begins with a brief discussion of what scholars mean when they refer to “entrepreneur” and “entrepreneurship”. The chapter then discusses the unique and important context that surrounds entrepreneurial behavior. The context helps us understand the types of factors that enable and motivate entrepreneurs to enact successful behaviors. In short, the chapter describes swiftness and experimentation, and explores factors that increase thinking and acting speed and inspire an effective and continual search for improved products, processes, and business models. There are several important factors that inspire and enable swiftness and experimentation. The chapter focuses on creativity, tenacity, self-efficacy, and goal setting as primary predictors because each has been consistently identified as important across entrepreneurship studies.