TY - JOUR
T1 - A meaningful embrace
T2 - Contingent effects of embodied cues of affection
AU - Hadi, Rhonda
AU - Valenzuela Martínez, A.M.
PY - 2014/10
Y1 - 2014/10
N2 - Can a mere gesture lead to intimate product bonding? In this research, we find that affectionate gestures (e.g. hugging, stroking) can serve as routes to object attachment. We suggest that the mere execution of an affectionate gesture can generate emotional attachment, which translates into enhanced product attitudes. However, this effect is contingent on the existence of facilitating conditions via the presence of humanlike characteristics in the target object of the affectionate gesture.
AB - Can a mere gesture lead to intimate product bonding? In this research, we find that affectionate gestures (e.g. hugging, stroking) can serve as routes to object attachment. We suggest that the mere execution of an affectionate gesture can generate emotional attachment, which translates into enhanced product attitudes. However, this effect is contingent on the existence of facilitating conditions via the presence of humanlike characteristics in the target object of the affectionate gesture.
KW - Attachment
KW - Contextual implication model
KW - Embodiment
KW - Intimacy
KW - Product attitudes
UR - http://www.scopus.com/inward/record.url?scp=84905738944&partnerID=8YFLogxK
U2 - 10.1016/j.jcps.2014.02.001
DO - 10.1016/j.jcps.2014.02.001
M3 - Article
AN - SCOPUS:84905738944
SN - 1057-7408
VL - 24
SP - 520
EP - 532
JO - Journal of Consumer Psychology
JF - Journal of Consumer Psychology
IS - 4
ER -