A meaningful embrace: Contingent effects of embodied cues of affection

Rhonda Hadi, Ana Valenzuela

Producció científica: Article en revista indexadaArticleAvaluat per experts

23 Cites (Scopus)


Can a mere gesture lead to intimate product bonding? In this research, we find that affectionate gestures (e.g. hugging, stroking) can serve as routes to object attachment. We suggest that the mere execution of an affectionate gesture can generate emotional attachment, which translates into enhanced product attitudes. However, this effect is contingent on the existence of facilitating conditions via the presence of humanlike characteristics in the target object of the affectionate gesture.

Idioma originalAnglès
Pàgines (de-a)520-532
Nombre de pàgines13
RevistaJournal of Consumer Psychology
Estat de la publicacióPublicada - d’oct. 2014
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