A description of the design management process: Involved activities and enabling conditions

Producció científica: Contribució a una conferènciaContribució


Although researchers show a growing interest for design contribution to the development of new products, the design process has still not found a clear representation as a self-standing entity, intended as a series of coordinated actions which are carried out in order to achieve a particular result. With the aim of representing the design process in such a systematic way and with the intention of balancing engineering and marketing orientation, we decided to explain the design process starting from the conceptualization of the innovation process. As a result, the design process can be broken into four main stages: (1) concept generation, during which the design team collects internal and external information and stimuli, and translates them into a potential product; (2) design strategy, including the definition of the activities for perfecting the potential product; (3) resource procurement, during which the team tries to assemble all the external and internal resources necessary for realizing the design process; and (4) implementation of the planned strategy. Moreover, the framework underpins some enabling conditions for the successful implementation of the design process, whose presence should warrant the correct accomplishment of key organizational routines: (1) behavioural environment, which refers to a set of "softer" environmental variables affecting the performance of the design process; (2) market orientation, that is the commitment by all members of the organization to continuously create value for customers; (3) learning environment, intended as an environment favouring the acquisition, sustaining and exchange of knowledge among individuals, through cultural devices and through group's collective actions.
Idioma originalAnglès
Estat de la publicacióPublicada - 17 de maig 2006
Esdeveniment6th EURAM Annual Conference 2006 -
Durada: 1 de maig 200620 de maig 2006


Conferència6th EURAM Annual Conference 2006


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