Resum
The paper explores the role of corporate culture in design oriented companies. The most significative contribution of the study is that conducts a comparative study of the corporate culture of design oriented companies in different countries, thus adding a cross-cultural approach to the research subject.
Idioma original | Anglès |
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Estat de la publicació | Publicada - 16 de gen. 2008 |
Esdeveniment | 2008 AMS Annual Conference - Durada: 16 de gen. 2008 → 19 de gen. 2008 |
Conferència
Conferència | 2008 AMS Annual Conference |
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Període | 16/01/08 → 19/01/08 |