3M: Market driven innovation

Producció científica: Estudi de cas


In this case, we will examine 3M's growth and comment on the merits and short-comings of each of the three corporate strategies implemented during this time: 1. Product Diversification through Innovation and Acquisitions; 2. Market-driven Strategy implemented through the use of Lead User Teams; 3. Geographical Diversification into Emerging Markets. 3M's market-driven strategy, facilitated in particular by the introduction of internal Lead User Teams, is an excellent example of how, by empowering employees and rewarding risk-taking, companies can become a market and innovation leader.
Idioma originalAnglès
Estat de la publicacióPublicada - 1 de març 2009


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