Resum
In this case, we will examine 3M's growth and comment on the merits and short-comings of each of the three corporate strategies implemented during this time:
1. Product Diversification through Innovation and Acquisitions;
2. Market-driven Strategy implemented through the use of Lead User Teams;
3. Geographical Diversification into Emerging Markets.
3M's market-driven strategy, facilitated in particular by the introduction of internal Lead User Teams, is an excellent example of how, by empowering employees and rewarding risk-taking, companies can become a market and innovation leader.
| Idioma original | Anglès |
|---|---|
| Estat de la publicació | Publicada - 1 de març 2009 |